DIGITAL COMMERCE FOR B2B & B2C WORLD

The plethora of innovative channels has empowered today’s shoppers to access information and shop virtually from anywhere and at anytime. Added to this, in the era of social media, consumers are far more interconnected with a multitude of support sources above and beyond the traditional blend of advertisements and email marketing to make informed decisions. The first step in developing your marketing strategy for B2B is similar to the first step in a B2C strategy: identify who the customer is and why they need to hear your message. From there, the marketing activities diverge.




B2B & B2C Platform (Online & Offline Strategy)

Which is the best business model for brands, starts up or companies to expand internationally? These summarize the differences between B2B and B2C marketing.

Businesses that Sell to Businesses (B2B)
  • Relationship driven
  • Maximize the value of the relationship
  • Small, focused target market
  • Multi-step buying process, longer sales cycle
  • Brand identity created on personal relationship
  • Educational and awareness building activities
  • Rational buying decision based on business value
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Businesses that Sell to Consumers (B2C)
  • Product driven
  • Maximize the value of the transaction
  • Large target market
  • Single step buying process, shorter sales cycle
  • Brand identity created through repetition and imagery
  • Merchandising and point of purchase activities
  • Emotional buying decision based on status, desire, or price
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