DIGITAL SERVICES
The digital revolution isn't just about powerful technology. It's about freeing people to explore and experiment. Creating a culture of innovation. As a full-service digital agency, Platinum works with companies to deliver the best of digital strategy, from websites, social media, to mobile apps. Because helping people make the most of technology to achieve results is the key to the digital future. Platinum is a thought leader in crafting your Integrated Marketing Strategy and Communications in order to deliver sustainable business results.
Platinum draw on our omnichannel expertise to help you deliver a seamless customer experience across channel by redefining major omnichannel topics, including future shopping experience, the differences of omnichannel vs. multi-channel, the modern retail organization, powerful omnichannel strategies and the modern retail supply chain.
E-commerce is big, but the most valuable customers for brands and retailers typically browse, buy and expect services both online and offline - not just ecommerce but the overlapping worlds of online retail, social selling, digital marketplaces, and physical storefronts — the reigning champions are omni-channel and multi-channel.
Omnichannel Strategy helps your company seamlessly integrate physical and digital worlds to deliver outstanding and often previously unimaginable customer experience that lead to profitable growth.
In essence, omni-channel removes the boundaries between different sales and marketing channels to create a unified, integrated whole. The distinctions between channels — onsite, social, mobile, email, physical, and now instant messaging — disappear as a single view of the customer as well as a single experience of commerce emerge.
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device.
Recent trends in mobile marketing have been witnessing major changes which have taken diverse industries to the new level of success around the globe. Companies are preparing themselves according to the new mobile marketing strategies 2018.
The core reason for the major growth of mobile marketing has been the mobile apps. Mobile app marketing trend has flourished in abundance because of which the user base has increased in comparison to the previous years.
Communicating your ideas for business or daily life anything and everything is deeply dependent and inspired through the mobile phone technology.
The road ahead is going to be breath-taking for the mobile advertising industry and is going to be unstoppable. It is already becoming clear that the future of mobile marketing is going to dominate digitally. Mobile marketing strategy is supposed to account for approximately about 75% of the digital mobile advertising scheme in the coming future.
Change is constant and happens for good, ever-changing marketing trends is one of the biggest examples for the same essentially when it comes to the digital world of mobiles. It is important to pace up with the updates and upgrades of mobile marketing structure.
CONTENT MARKETING: THE HEART OF A DIGITAL MARKETING STRATEGY
How a foundational content marketing strategy can act as a catalyst for the broader, integrated digital marketing effort? More and more, as marketing teams are reorienting themselves toward a digital transformation, we see the need for content to serve as the fuel.
In the 2018 B2B research, 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. Besides, 85%of the B2B companies and 60% of the B2C companies were “frustrated” because, while they were “doing a lot of digital,” they either didn’t have a cohesive strategy or digital was a separate effort and, ironically, often competitive with what other functional areas were working on.
Managing content is an asset to achieve marketing goals of reaching, converting and engaging target audiences. How a brand creates, delivers and governs original or curated content to attract and retain customers, positioning the brand as a credible expert and, ultimately, motivating change in buying behaviour. “Get Content, Get Customers”.
Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. Content marketing is best to used as a multiplier to a broader marketing strategy.
In B2B, the entire lead generation strategy centers on customized content interactions that build trust over a long and complex buying journey. Paid digital media is driven by the need to stand out, and promotes differentiating thought leadership more and the buy-now call to action less. B2B marketing is becoming hyper-focused on targeting messaging into specific accounts. The PR, influencer, and analyst relations’ teams are laser-focused on developing earned coverage of differentiating viewpoints across myriad digital channels.
In B2C, today’s digital marketing is about the content-driven customer experience – and how to develop content that earns the ability to be organically shared. We look to how paid media, native opportunities, and branded content can help the business get beyond the fraud, the bots, and the blockers. We look to social strategies, and how programmatic, search, and influencers can return the big data to make our marketing more efficient.
In short, today’s integrated marketing strategy starts with a great content strategy. If we can get to a foundational and strategic content marketing approach – we may just find the heart of a central and integrated digital marketing strategy.